An article out yesterday in the Guardian newspaper has reported that the Advertising Standards Authority has been forced to act on a complaint filed with them regarding specific claims advertising placed by the Transform Group. The complaint, which was filed by Harley Medical Group, claims that Transform have exaggerated their reputation in the UK cosmetic surgery industry.
The ASA have now ruled that Transform, led by Pat Dunion, can nolonger call themselves ‘Britains most trusted cosmetic surgery group.’ It was ruled that the claims, made on a series of adverts in numerous leading consumer magazines breached the their code of practice on four grounds, truthfulness, substantiation and matters of opinion.
Harley Medical, one of Transforms leading rivals in the UK cosmetic surgery marketplace, claimed that the adverts placed in Company, Cosmopolitan and Glamour was misleading. Harley Medical Group claimed that they, rather than Transform, had the highest level of patient recommendation in the UK, and as such, the claim was misleading.
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